Entries from February 2008
Copy Writing: Write to brief
Writing copy on any given subject should be relatively straightforward but it’s amazing how often people get it wrong.
Before you start writing any copy make sure you thoroughly read through the brief if you have it to hand and are completely sure about what you’re being asked to write.
You can write the most sparkling copy [...]
Categories: Writing Tips
Technical Writing: Know your audience
When it comes to technical writing it’s imperative that you consider who you’re writing for and reflect this in your style.
Technical writing can range from explaining a complicated scientific principle to talking about the architecture of a garden shed, but the rules remain pretty much the same.
When people read manuals and other technical publications, they [...]
Categories: Writing Tips
Editing Writing: Know when to let go
As writers, we all have that moment where we read something we’ve done and think ‘that doesn’t sound quite right’ and spend half an hour trying to make it work.
You take words out, add some in, move things around, yet are still left with that renegade sentence that doesn’t quite process smoothly. The solution [...]
Categories: Writing Tips